Taiwanese beer market 結果共2筆

Vice President Lai Ching-te, along with officials and Heineken Taiwan’s Managing Director Wu Chien-fu, launched a NT$13.5 billion investment in Pingtung for a net-zero carbon beer factory aimed at the East Asian market, marking Heineken’s deep-rooted expansion in Taiwan.

The shelves of Taiwan’s supermarkets are increasingly filled with Chinese-made beers, highlighting a stark disparity in the trade relationship between the beer industry on the two sides of the Taiwan Strait. As Taiwanese breweries face repeated bans on selling their products in China, they are now trying to establish alternative business partnerships.